Drive is everything as they say at the racing community, which is in perfect alignment with the values of Arkk, where drive constantly keeps increasing the product innovation, campaign executions and partnership collaborations.

To enlighten the Arkk x Zalando exclusive sneaker, Waste Zero Soft Yellow, enhanced got the task to create and produce a campaign strategy and concept.

Together with sneaker head Mathias Ong, Arkk Copenhagen and Zalando hosted a brand experience for friends and family of Mathias Ong. A race day, to feel the speed, drive and effortlessness of the Waste Zero. The breathable slip-on knitted upper and solid grip at the sole were supporting the crowd throughout the race. With high vibes at the pit, fast feet in the karts and burgers on site, we created the best possible set up for launching the Arkk x Zalando exclusive sneaker, Waste Zero Soft Yellow.

Campaign imagery shot by Polina Vinogradova.