A contemporary insight into running created and produced for adidas during Copenhagen Half Marathon 2024. A run hub open for all runners over the half marathon weekend where they could recharge, refuel, socialize, print their finisher tee, and gain knowledge on nutrition and more. @antenna_works created a massive installation inspired by the adidas Pro Evo’s foam to transform the place into a visual brand experience beyond running.

It all came to life together with HYLD Studio and graphic designer Frederik Gregersen.

“I love working with Camilla, because she has a really deep understanding of branding, and trust her instincts, but at the same time she is super disciplined, effective and there’s absolutely no bullshit with Camilla. In many ways we have the same work ethics and way of seeing things, but she is still really good to brainstorm with and challenge ideas. ‘‘
- Julie Hyld, founder of HYLD Studio 

“We worked with HYLD and Enhanced on our biggest event activation during the Copenhagen Half Marathon. The collaboration was seamless, and Camilla and the team delivered a creative and positive experience for the runners. The result exceeded our expectations and is now recognized internally as a best-case example. I highly recommend Enhanced.”
– Redwaan Hossain, Brand Communications Manager, adidas